Growth systems, built to institutional standard.
Ten years delivering for Bulgaria's institutions. Now aimed at performance marketing and AI search.
Performance marketing, technology, and creative execution working as one system.
You get a system that compounds over time, not just a pile of deliverables.
Every website is built to convert. Every campaign is tracked to the euro. Every piece of content is made to rank, persuade, and sell. Your paid campaigns feed your content strategy, your content lowers acquisition costs, and your website converts more visitors every month because it's being tested and improved continuously.
Recent client work
Case studies
Three businesses, three different briefs — from a full learning platform to a law firm's site and the words on it. Two are our group companies and the third is our parent company, Guardian Holdings.
01
Education
EduHub.bg
An online school preparing Bulgarian students for the ДЗИ and НВО state exams. We built the platform and the course library it runs on — video lessons, practice tests and teacher-marked writing — and we run the content, marketing, social and AI work behind it.
Our core services
What we do
Performance & Growth Marketing
Your ad spend turns into revenue you can predict. Paid media, organic growth, analytics, and lifecycle marketing all run as one connected system so you see exactly what's working and what's wasting budget.
Physical & Offline Marketing
Your brand looks just as good in someone's hands as it does on their screen. Premium print, merchandise, and large-format production all tied back to your digital campaigns.
Creative & Content Production
Your creative starts pulling its weight. Brand systems, content, and video built around how your audience actually behaves online. What they click, what they watch, what makes them buy.
Websites & Digital Platforms
Your website becomes something that actually generates business. Fast, clean, built for conversion, SEO, and AI-search discovery from day one. Something that works for you around the clock.
Why work with us
Why Two Pillars Media
01.
Since 2016, the organisations that can't afford to get it wrong have trusted us — the National Assembly, government ministries, Kozloduy NPP, national utilities and universities. Your brand gets that same standard: the rigour, accountability and follow-through public institutions demand, now aimed at growth.
02.
Your customers already ask ChatGPT, Perplexity and AI search for recommendations. We structure your content and platforms to be the answer they get back — not a blue link buried on page two. Most agencies are still selling you the SEO playbook from 2015.
03.
You work directly with the people who've run large-scale campaigns and built the platforms — through the whole project, not just the pitch. No handoff to a junior team you never met after you sign.
04.
Your paid media feeds your content, your content lowers your acquisition cost, and your site converts more every month because it's continuously tested. Every part pulls the same direction, and every euro is tracked to the result it produced.
05.
We map your goals, your audience data and your commercial targets before anyone opens an ad account — then test in real markets instead of defending opinions. You always see what's working and what's wasting budget.
What's new
Featured capabilities
(01)
AI Search & ChatGPT Visibility (AEO)
AI Search & ChatGPT Visibility (AEO)
Your content and platforms get structured so AI-powered search engines, voice assistants, and tools like ChatGPT can find and surface your brand. If you're not showing up there, someone in your space already is.
(02)
AI-Generated & AI-Optimised Creative Bundles
AI-Generated & AI-Optimised Creative Bundles
Senior creative direction paired with AI-powered production. High-quality, on-brand creative at a pace and cost that traditional production can't match.
(03)
Video-Commerce Production
Video-Commerce Production
Video content built to sell. Performance video for your ads, product pages, and social commerce with clear calls to action and direct tracking back to revenue.
(04)
First-Party Data Strategy Packages
First-Party Data Strategy Packages
Third-party data is getting less reliable every year. You get a clean, compliant first-party data system that keeps your marketing effective regardless of what platforms decide to change next.
(05)
Creator & UGC Campaign Management
Creator & UGC Campaign Management
Creator and user-generated content programmes that look authentic but are strategically managed to feed directly into your paid media and conversion funnels.